"What better way to get motivated than to surround yourself with people who are already doing what you're trying to do?"

#socialmediawin

This is cute I'll accept it. ☝️😌

Published!

Well look at me; SheKnows published something I wrote. I signed on with them to write a series of articles about hooping and starting to get into it. Check it out; it's pretty awesome if I do say so myself.


http://experts.sheknows.com/post/health-and-wellness/7-reasons-you-should-hula-hoop

Ode to an Emo (cross post from LJ)

Tales Told By Dead Friends is my new jam. Mayday Parade's first EP. It's pretty much everything. And of course, the Mayday fans ride this one out for that reason. But after listening to it thoroughly, I realized that the lyrics are just so. Circling. It's like - a 6 song EP but it's so done. And all of the lyrics are very compelling and just damn good. The story told can be told in so many different ways. And THAT'S what makes a good album. 

These songs have taken me back to a place or maybe a feeling I've had before. It gives me... a Taking Back Sunday - Where You Want to Be kind of feel. And I like it. 

I've actually been emoing it out for over 10 years now. It's hard to believe that this would cross over into my adult life and I would still be so passionate about it. And so into it. Like, I literally feel like I'm swimming in a pool of it when I listen. 

I think that emo music fills some type of hole in my heart. Not only do I like the content, but I LOVE that I'm the only person that listens to it. In my circle anyway. I know I can find people online with similar interests. But these are MY songs. These emo songs I have on my side are no one else's. Therefore, I'M the only one who can make the memories and the references for it. That has always been an amazing perk to my emo self - the fact that I am almost alone in that way.

I've never looked at it as a bad thing. It's just... something that has always set me apart. It's silly that I can remember me as a young teen. 13/14 and just getting into bands. And the 15/16 year old version of myself finding Motion City and Matchbook Romance. The 18/19 year old college student discovering Get Up Kids and Taking Back Sunday. The early 20's me rocking out... And now here I am. A mother/professional. Still just as emo as ever...

I think about the Further Seems Forever, Hawthorne Heights, Dashboard Confessional, everything days - they've never been amazing. But they are there... And this music; it helps me get through whatever it is I have on my shoulders. It makes me happy... in an emo way. 

Mobile.

"This is the year if mobile" said everyone for the past 5 years. And they will keep saying it for the next 10.

I, for one. Have never really paid attention to mobile ads until I started working at an agency and the fact is. It's pretty damn important. 

I never really even noticed how much work is put into the fact that these placements are meant for mobile. Take this McDonalds as above. When you click through to this thing, it prompts you to put in your zip code to find one. 

Usability. Meh. 

Creativity. Nah. 

Mobile is a growing platform for many brands, but to me, McDonald's did this pretty much because they could. Some big wig guy said: "Let's do mobile because.. That's what the hip kids are doing; and we have like a gazillion dollars to spend on advertising." 

Moral of the Story: McDonald's -- If you're going to do this, do something engaging. The click through for mobile advertisements isn't an amazing number; but who says it can't be? Like -- I already know where my nearest, next nearest, and next city's Mcdonald's is. How about trying to show something about the sweet tea itself. Tell me who the came up with the recipe; how fresh it is, how there's 5 cups of sugar in every serving. Whatever. Why in the hell do I want to hop in the car and go get one? Why am I going to click through? Sweet tea has been on the dollar menu for YEARS. What's going to get me to go there right now?

Okay I'm done with my rant. 

#socialmediawin

Dell say whaaaaa

This spot it blew my mind and my jaw dropped. KILLED IT! I hate Dell but the way they captured this feeling was amazing. And beautiful.

http://m.youtube.com/watch?v=Ja61fxmY77Q&desktop_uri=%252Fwatch%253Fv%253DJa61fxmY77Q