
So I went to the AWNY Conference this week in in New York and it was quite awesome.
I had sooo many insights about advertising and life.
One of the things that were constantly talked about was our constant conversation about the change in advertising (and life) because of technology.
We're all getting so busy and multi-tasky with our lives, and DVR /TiVo is getting out of control, so traditional advertising is sooo not what's poppin' anymore.
Advertising is going straight digital and we're getting less and less time to get our word out.
So what we create is going to have to be REALLY good and 'sticky' as Scott would say, and people are going to have to remember it.
OOH (Out of Home) advertising is the second fastest growing medium in the world, guess what's first? I shouldn't even have to say it.
But anyway, overall the conference was off the chains and I'm more than glad I went!